Our vision is 1) to see men set free from lies they believe; 2) to see men live free while bearing the image of Christ; and 3) to see men become leaders in their families, churches, and marketplaces.

Our mission is 1) to see one million men trained through churches in the Word of God by delivering a system of male discipleship to the churches; and 2) to provide biblically-sound content that promotes consistency in mature manhood.